Careers

Starlight Investments is seeking a Vice President, Residential Marketing to join the team leading the marketing function across Starlight’s Canadian Residential platform.

This role will be responsible for defining and executing a performance-driven marketing strategy that supports leasing velocity, revenue optimization, and long-term asset value creation across the portfolio.

Reporting to the Vice President, Marketing & Communications and working closely with senior leadership, the Vice President will oversee the national residential marketing strategy and cross-functional alignment with Asset Management, Leasing, Operations, and Starlight’s third-party property management firms.

This is a highly visible leadership role focused on bringing greater clarity, consistency, and innovation to how marketing operates at scale across Starlight’s platform.

1. Portfolio Marketing Strategy & Performance

• Develop and execute a national marketing strategy aligned with leasing targets, occupancy goals, and revenue performance

• Establish clear KPIs and reporting frameworks across all properties, with a focus on lead generation, conversion, and cost efficiency

• Partner closely with Asset Management and Leasing teams to ensure marketing efforts are directly tied to asset-level performance

• Provide strategic oversight of third-party property management marketing and lead management activities, ensuring alignment with Starlight’s standards, performance expectations, and reporting frameworks

2. Digital Ecosystem, Data & Performance Optimization

• Oversee all digital marketing channels, including ILS platforms, paid media, SEO, social, and emerging channels

• Implement and standardize performance tracking and attribution models across the portfolio to enable data-driven decision making

• Drive visibility into marketing spend, channel performance, and ROI across assets

• Optimize CRM utilization and integration to improve lead tracking, reporting accuracy, and conversion insights

3. Technology, AI & Innovation

• Lead the integration of advanced marketing technologies and AI-driven solutions across the residential platform

• Enhance digital customer journeys across a large portfolio of property websites, ensuring scalability, discoverability, and performance

• Identify and implement tools that improve efficiency, automate workflows, and enhance the prospect and resident experience

• Stay ahead of emerging trends in AI, search, and digital marketing to future-proof the platform

4. Brand, Customer Experience & Leasing Enablement

• Ensure consistent brand execution across all properties, including websites, digital campaigns, leasing collateral, and on-site experience

• Oversee the development of property-level branding and marketing materials to support leasing performance and asset positioning

• Partner with Leasing and Operations teams to enhance the prospect journey — from first touchpoint through conversion

• Support the development of differentiated resident and prospect experiences across the portfolio

• Lead the procurement and implementation of a resident survey program to measure the full resident lifecycle experience — from initial inquiry and move-in through ongoing residency and move-out — leveraging insights to inform marketing strategy, operational improvements, and resident satisfaction initiatives

5. Enterprise Integration & Strategic Initiatives

• Support the development of enterprise-wide solutions that improve operational efficiency and connectivity across systems

• Identify opportunities to streamline processes, reduce costs, and improve overall platform performance

• Lead key strategic initiatives that enhance the scalability and effectiveness of the residential platform

• Support the development and rollout of a centralized leasing call centre function, working closely with Leasing and Analytics teams to ensure seamless integration with marketing channels, CRM systems, and lead management processes

• 10+ years of progressive marketing leadership experience, ideally within real estate, multi-family, or a related asset class

• Proven experience leading marketing strategy at scale across multiple assets or geographies

• Strong understanding of digital marketing channels, performance marketing, and analytics

• Strong experience working with CRM systems and marketing technology platforms

• Demonstrated ability to translate data into actionable insights and business outcomes

• Strong cross-functional leadership and stakeholder management skills

• Familiarity with AI, automation, and emerging marketing technologies is a strong asset