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Marketing Manager, Canadian Multi-Family


Overview

The Marketing Manager is responsible for supporting the organization in the development and implementation of all building specific marketing programs. The candidate will create and execute marketing programs through content creation, email marketing, social media and social ads while coordinating with internal team members.  

Application

Qualified candidates can submit their resume to humanresources@starlightinvest.com

Duties and Responsibilities
  • Execute asset level marketing plans for the full portfolio (including lease-ups)
  • Responsible for production and implementation of property level handouts, brochures, marketing materials, referral programs and electronic marketing materials to promote buildings
  • Process management for branding, marketing related signage, outdoor media, print and all online, including: monthly contracts, google ads, SEO, SMO, increasing tenant testimonials/reviews, retargeting and geotargeting to promote the properties 
  • Responsible for planning and monitoring the marketing budget, review the property management spend per lease and report to asset management
  • Review Property Management websites and provide feedback to Asset Management
  • Review Property Management advertising and provide feedback to Asset Management
  • Develop and implement standard application and move-in packages
  • Conduct market research and analysis for existing properties
  • Develop a network of connections with relocation agencies 
  • Stay apprised of marketing and leasing trends in the multi-family industry
  • Manage external marketing agencies
  • Update the Starlight website (asset level changes only)
  • Develop site specific resident retention programs and conduct an annual tenant survey where requested by Asset Management
  • Model suites and inventory of items for new and existing portfolio
  • Set-up/review Property Management leasing offices new build and existing
  • Industry related marketing initiatives (FRPO award submissions etc.)
  • Involvement in B2B marketing including corporate website management, social media management 
  • Create sponsorship ads to be sent to organizations; responsibilities include creating the artwork, resizing, and sending to the organization for production
  • Update and maintain Corporate Website
  • Update and maintain corporate LinkedIn page
  • Coordination and creation of Starlight-related websites including the Northview High Yield Fund website, COVID-19 website, etc.

 

Requirements
  • Bachelor's degree or College diploma in business, marketing, or related field, or an appropriate combination of education and practical marketing experience
  • 8+ years of direct work experience in a Marketing capacity
  • 5+ year’s experience in a management role
  • Creative design capabilities
  • Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
  • Able to write and format moderately complex correspondence, including memos, letters, etc.
  • Computer literacy, including effective working skills of MS Word, Excel, PowerPoint, Adobe, Photoshop and e-mail required
  • Strong leadership skills
  • Professional, responsive, and positive work attitude is essential
  • Superior telephone manners and excellent verbal, written and interpersonal communication skills to communicate with all levels of the organization
  • High degree of resourcefulness, flexibility, and adaptability
  • Excellent teamwork and team building skills
  • Ability to interpret and implement company policies and procedures
  • Previous experience in handling confidential or sensitive information
  • Strong organizational, time management and multitasking skills
  • Proven track record of strategy and process improvement
Location

Head office

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